Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with great features is Agora Pulse. Everything you could need for social media marketing, monitoring, and management in in this tool.
Focusing on Facebook, Twitter, and Instagram currently with more networks set to roll out shortly, it helps small businesses that are on tight social media marketing budgets have a complete tool like the Fortune 500 companies moreover, it is a Social Media Management and CRM platform that enables agencies, businesses and markets to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in on easy-to-use dashboard.
Agora currently supports Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
Agora Pulse has tools for everything from moderation to competitors. Most importantly, though, it’s sold at a price that most any business can afford. Below is the review of some critical aspects.
Comprehensive Analytic Tools
The analytic tools found online are very similar to what you’d find in Facebook Insights. The difference here is that Agora’s tools are a lot easier to read.
Besides the interface, this also includes all kinds of reports that you won’t find in Facebook Insights. This included post recommendations, average fan profiling, reach and engagement breakdown, page views, export into PowerPoint, ROI analysis, and competitor analysis.
These tools allow companies to get more information on the people viewing and engaging with their business, so they can reach and serve their target audience better.
Here are six features that customers love most about Agora Pulse
1 – Social Media Inbox for each account with real-time tracking of incoming messages.
2 – Incredibly flexible publishing options for queued, scheduled, and queued posts.
3 – Advances analytics delivered in PowerPoint and CSV reports with one click. Unlimited reports included with every subscription.
4 – Automatic moderation to rid account of spam and to easily assign incoming messages.
5 – Audience qualification and ranking to instantly build meaningful business relationships.
6 – Team workflow features for better collaboration and customer service.
- Exceptional Customer Service
- Intuitive Dashboard
- Can post to multiple channels, and customize each post per channel
- Great Reports
- Social Listening Included
- Chrome Extension for Auto-fill posts
- Commitment to focusing on the customer experience
- Easy to use and manage all your, accounts in one place
- Supports virtually every primary social media platform
- Still very esy to get overwhelmed managing large accounts
- Very expensive (with the smallest package costing $39 per month with annual purchase)
Originally the core feature of the tool, Facebook contests are still offered but have less prominence in the interface. It’s pretty easy and straightforward to set up and deploy a contest. There’s no CSS editing or extensive text formatting.
Practically everything is pre-configured to make it quick to create and launch. This is great for companies that want a simple process to start contests on Facebook.
Creating and publishing content is key on social media networks, and the management of this process is essential. Agora Pulse does this well. Check out some of the reasons why below:
- You can customize all kind of thing in you post, like the heading, link description, and image.
- You can upload a picture right to the album you want on Facebook.
- You can view all of your posts at once whether they’re published or not, thanks to a calendar style screen.
When it comes to moderation Facebook, it can be a bit tricky. Facebook lets you block specific words (like curse words), and sends notifications when a follower leaves a comment.
This is problematic for those large companies that have a considerable following. You can switch up the moderation rules based on the user’s comments. You can assign specific moderation tasks to different individuals. This gives you a strong administration role.
You can assign an account administrator that hand’s out moderation tasks manually, or you can send a notification email to the person you choose. This offers a quality way to manage comments and interactions.
iOS and Android Apps
One of the keys that in my opinion sets Agora Pulse apart is the powerful and slick mobile app. Available for Apple and Android users, the app has some great features. It allows for easy publishing and scheduling.
As well, it offers access to on-the-go moderation and ability to enable notifications so that app users can be alerted immediately of crucial things such as comments and replies.
As mentioned previously,it is affordable for the small businesses. It costs as little as $19 a month for a small business that wants to manage one Facebook Page and Twitter account. This pricing can change depending on the plan you choose. There is a free trial option so you can try out this system before purchasing a plan. The trial lasts 15 days and allows you to try all the features, so you can get a true feel for what it can do for you.
If you want to put all your social network in a unified interface and manage everything from there, whether it’s Facebook, Twitter, or Instagram. This social network management platform gives you a broad range of tools, ranging from Facebook applications, analytics, and content automation among others. All while ensuring that you are always in the know, notifying you every comment, tweet, and messages that go all your inboxes, you need to check out Agora Pulse. You will virtually never miss a simple conversation, and attempt to connect, or an opportunity to expand.